When the FA ended its official betting partnership with Ladbrokes and all sponsorships with betting companies in May 2017, it said it followed a three-month review of its approach as football’s governing body “taking betting sponsorship, whilst being responsible for the regulation of sports betting within the sport’s rules”.Ī month earlier, Joey Barton, then playing for Burnley, had been given an 18-month ban by the FA for breaching the prohibition on players gambling.

Leagues and clubs continue to govern their own relationships with gambling companies.” “We will review this element of the media rights sales process ahead of tendering rights to the new cycle from the 2024-25 season onwards. “This deal was agreed before we made a clear decision on the FA’s relationship with gambling companies in June 2017 when we ended our partnership with Ladbrokes. “The FA agreed a media rights deal with IMG in early 2017, part of which permits them to sell the right to show live footage or clips of FA Cup matches to bookmakers,” an FA spokesman said. The governing body has said it will review the sale of betting rights to FA Cup matches before the rights deals are renewed for the 2024-25 season. The FA emphasised that the media deals were concluded, via IMG, before the decision was taken to sever sponsorships with betting companies. In addition to the seven companies that have bought the rights to show the matches in the UK, IMG has sold similar streaming rights to other betting sites internationally the company declined to provide a list of those companies.Īlthough the deals have been running since the start of last season, the FA is facing particular criticism now because it used the third-round matches last weekend as an opportunity to promote its “take a minute” campaign to improve mental health.

The FA does not sell the rights to these companies directly it has sold global betting rights on the FA Cup to the marketing company IMG for a reported $4m (£3.1m) a year and IMG sells the packages on.

In the UK, Bet365, the giant gambling company owned by the Coates family, who also own Stoke, has the rights as part of the deal, along with Betfair, William Hill, Coral, Ladbrokes, Unibet and Paddy Power.

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